How Is Reward Deficiency Syndrome Affecting Your Workplace?
It’s a trite but true observation: We live in a society of more. More money. More likes. More shoes. More shots. More of the things that keep us wanting more.
But what happens when the pursuit-of-more infiltrates the office? Far from the more-ness of thumping beats in the club and hearted snaps of white Nikes peaking out under mom jeans, the workplace stands as a curious container where we’re not allowed to want more of much except success.
But the reality is: Success isn’t the only thing today’s employees want more of. We want more excitement and newness. Ample validation and praise. Cooler perks and ego-pinging titles. And, if you have them, we also want the free white Nikes.
Why is the modern workplace a breeding ground for more-dom? To understand this, we first have to learn about Reward Deficiency Syndrome, a little-known phenomenon that explains a lot about human behavior… and American culture.
Reward Deficiency Syndrome (RDS) is a largely genetic predisposition characterized by dopamine resistance, a form of sensory deprivation of our brain’s reward centers [1]. Affecting over 1/3 of the US population, RDS results in a lack of satisfaction and a desire for more (and more) pleasure.
Said differently, 1 in 3 Americans are running around with insufficient dopaminergic activity, the neurotransmitter responsible for feelings of well-being, motivation, and pleasure. This results in a society that needs more of everything to feel sufficiently alive.
On the lighter end of things, RDS can result in relatively mild symptomatology, like a strong desire for newness, stimulation, or attention. On the scarier side, however, RDS forms the basis for many types of addictive, impulsive, obsessive, and disruptive behaviors, including substance abuse.
Given that RDS affects so many of us, its impact on the workplace is unavoidable. On the surface, it’s easy to interpret this quest for more as youthful entitlement. But in reality, it’s likely the brains of your employees asking for more engagement, complexity, and intrigue.
Let’s explore 5 of the most common manifestations of RDS in the office, along with potential solutions.
If you would like to offer coaching to an employee or team, or explore how to implement these solutions in your workplace, please reach out.